Wear chamois cream !
Here is a great motivational article by my friends over at worldwidecycles
“Each year as the season begins , Team managers give a pep talk to all of their riders to motivate and encourage them for the year ahead . This is our version of a pep talk for all worldwidecycles.com riders , and it revolves around chamois (pronounced shammy) cream”…. Please click this link to read the rest of the article.