HISTORY OF THE fi’zi:k BUM LOGO
Many thanks as always to my new friends and obsessive cycling encyclopedias Mike Cotty and Paul Whitfield of Cannondale and C3 Products for this link and infomation. They both seem to know exactly the kind of thing I’m going to be interested in.
It all started here: 2003. It was the brainchild of former fi’zi:k Marketing Director, Massimo Fregonese. He deserves accolades as the idea blossomed into what represents the :k today: it IS a key component of fi’zi:k branding. Today, we prefer our logo be there or no where at all. Follow this link for the full article and great story of the Fi’zi:k LOGO and branding.